I gotta be real here for a second. I can’t help but think about the scene from Pee Wee’s Big Adventure where he’s eating breakfast and he pities the fool who don’t eat Mr. T’s cereal. This just gives me the giggles, I mean, you gotta “Fight for your right to KRUNCH!” Man, I kind of want some now.

All the jokes & giggles aside, this is for a good cause. Proceeds from this will benefit Travis’ 87 and Running Foundation which helps underserved youth strive to become productive citizens by mentoring and motivating them to explore and develop their abilities while learning critical life skills. If you want to get some of the KRUNCH, you’ll have to search Kansas City area Hy-Vee stores and do it quick because this is available for a very limited time. Click the link below for more details.